Create an RCS Campaign

Start a new RCS campaign: set the title and channel, add recipients, and choose the sender profile and template.

OneXtel RCS Campaign sends rich and interactive messages with images, buttons, and carousels directly to customers’ native messaging apps. It enhances communication through a branded, app-like experience and provides analytics to track delivery and engagement.

Creating a campaign is a single form with collapsible sections. This page covers the first three sections — campaign title and channel, Recipient Details, and Sender Details. The remaining sections are covered in Variable mapping, Additional settings, and Schedule and launch.

Start a new campaign

1. Open Channels

   In the left pane of the WhatsApp-RCS platform, click Channels.

2. Select a channel

   Select a channel.

3. Open Campaigns

   Click Campaigns. The campaigns dashboard appears.

4. Create the campaign

   Click +New Campaign.

5. Enter a unique title

   Enter the Campaign Title and click Check. Ensure the title is unique; otherwise, the platform displays an alert if the title already exists.

   Once a unique title is entered, the remaining menus (Recipient Details, Sender Details, Variable Mapping, Additional Settings, Batching) become accessible. A phone-style Template Preview panel on the right updates as you complete the sender details.

6. Select the channel

   Select the RCS messaging channel for the campaign.

Add recipients

Click Recipient Details, then select a method for adding recipient numbers.

Recipient methods

Copy/Paste

Allows manual entry or pasting of recipient phone numbers directly into the text area.

1. Select Copy/Paste.
2. Enter phone numbers separated by commas or new lines in the text box. For example: [phone], 919876543211, 919876543212.
3. Click Save to add the numbers or Clear to remove them.

Upload

Enables uploading recipient numbers using CSV, Excel, or text files.

1. Select Upload.
2. Click Browse and choose a file (.txt, .csv, .xls).
3. After uploading, a pop-up appears to select the Recipient Number Column.
4. Choose the correct column (e.g., phone_number) and click Confirm Selection.

Phonebook

Enables selecting recipients from existing phonebook groups saved in the platform.

1. Select Phonebook.
2. From the Phonebook Group dropdown, choose the desired group or contact list.

Recipient options

Below the recipient method, the following options control how the recipient list is processed:

Option	Description	Purpose
Default Country Code	Applies the selected default country code to all uploaded recipient numbers.	Useful when uploaded numbers do not include country codes — for example, adding +91 to all numbers for India.
Remove Duplicate	Removes duplicate phone numbers across all uploaded files and lists.	Ensures each recipient receives the message only once. This option is enabled by default.
Exclude Numbers	Allows uploading files containing numbers to be excluded from the campaign.	Prevents sending messages to specific numbers, such as unsubscribed or blocked contacts.

Enter sender details

Click Sender Details, then enter the following fields:

1. Sender Profile

   Identifies the sender or business account through which the campaign will be sent. Select the sender ID or profile (e.g., yahoosp12) from the dropdown list.

2. Message Type

   Ensures the campaign follows the correct message type and compliance rules. Select the category of message (e.g., Promotional, Transactional, OTP) from the dropdown list.

3. Template

   Defines the content format and structure of the message being sent. Select the approved message template (e.g., test_video_template) for the campaign from the dropdown list.

Next step

Continue to Variable mapping to fill in the template variables.