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The Reports menu generates detailed reports based on parameters such as date range, Sender ID, template, and campaign. These support SMS performance analysis, delivery tracking, and issue diagnosis. Each report is a tab under Reports, and every one of them can be exported.
For delivery performance broken down by operator rather than by campaign, see Telco Reports.

MIS Report

MIS reports provide detailed records to track, analyze, and manage SMS delivery and performance:
  • SMS Delivery Overview — a grid divided by days and hours, showing the number of SMS messages delivered during each hour.
  • Daily and Hourly Breakdown — dates in rows and hours in columns, to show SMS volume patterns.
  • Total SMS Sent per Day — the total number of SMS messages sent each day, in the final column.
  • Performance Analysis and Issue Identification — supports campaign performance analysis and identification of delivery issues, including undelivered SMS and Sender ID–related problems.
  • Data-Based Optimization — supports SMS campaign optimization through actionable delivery insights.
1

Open the MIS tab

In the left pane, click Reports, then click the MIS tab.
2

Drill into a count

Click any active count of messages sent hourly, or the daily total count. The platform redirects to the Web subtab.
3

Search

Click Search. The platform tracks the number of SMSs sent through the Web and API.
4

Choose a sending method

Select the required option (Web or API) to view detailed information for that sending method.
5

Apply filters

Refine report data using filters such as Mobile, Sender ID, Campaign Name, Template ID, and Limit (to control entries per page), then click Search.
6

Download

Click a download option (see below).

Summary

View delivered SMS counts and statuses with percentage values, and display a list of delivered SMSs for each child account within the selected date range. Apply filters to generate customized reports.
1

Open the Summary tab

In the left pane, click Reports, then click the Summary tab.
2

Select the TUC and date range

Select the TUC from the dropdown list, then select the date range to view the SMS summary.
3

Select the source type

Select the Source type of the SMS from the dropdown list.
4

Download

Click Download and select the required file format (CSV or XLSX) from the dropdown list.

Campaign Summary

Provides an overview of campaign performance, including metrics for delivered, submitted, failed, and awaited messages, and the types of SMS sent.
1

Open Campaign Summary

In the left pane, click Reports, then click Campaign Summary.
2

Select the date range

Select the date range to view the campaign summary.
3

Search

Click Search. The platform displays the details of the campaigns.
4

Download

Click Download and select the required file format (CSV or XLSX) from the dropdown list.
Campaign Summary tab with TUC, date range, campaign name and limit filters

Campaign Summary tab

Refine data using available filters to retrieve detailed and specific information.
1

Open Campaign Summary

In the left pane, click Reports, then click Campaign Summary.
2

Select the date range

Select the date range to view the campaign summary.
3

Enter search criteria

Enter the required fields (see table below).
4

Search

Click Search. The platform displays the details of the campaigns.
5

Download

Click Download and select the required file format (CSV or XLSX) from the dropdown list.

Sender ID Summary

Provides an overview of SMSs sent through specific Sender IDs. Retrieves data by entering the Sender ID or TUC name, and displays all Sender IDs linked to the account within the selected date range.
1

Open Sender ID Summary

In the left pane, click Reports, then click Sender ID Summary.
2

Select the date range

Select the date range to view the Sender ID summary.
3

Search

Click Search. The platform displays details such as the TUC ID, TUC name, and credits of the Sender ID.
4

Download

Click Download and select the required file format (CSV or XLSX) from the dropdown list.
Sender ID Summary tab with TUC, date range, sender ID, limit and source type filters

Sender ID Summary tab

Template Wise Report

Reports message data grouped by SMS template, so you can see how individual templates perform and how heavily each is used.
1

Open Template Wise Report

In the left pane, click Reports, then the Template Wise Report tab.
2

Set the filters

Enter or search the required TUC, select the From Date and To Date, optionally enter a Template ID to narrow the results, and select the Source Type.
3

Search and export

Click Search to view the report, then Download to export it.
Template Wise Report tab with TUC, date range, template ID and source type filters

Template Wise Report tab

Filtering by Template ID is the fastest way to check whether a specific DLT-registered template is actually being used — an approved template with no traffic usually means a campaign is referencing the wrong ID.

Clicker Data

Detailed insight into how recipients interact with URLs in SMS campaigns — user IP address, browser, operator, circle, and geographic coordinates — for analysing click activity and engagement.
1

Open Clicker Data

In the left pane, click Reports, then the Clicker Data tab.
2

Set the filters

Enter the required TUC, select the From Date and To Date, enter a Mobile Number, then select the Campaign Name, Channel, and Limit from the dropdowns.
3

Search and export

Click Search, then Download to export the report.
Clicker Data tab with TUC, date range, mobile number, campaign name and channel filters

Clicker Data tab

Clicker Details

Click activity for individual recipients on SMS campaign URLs, for user-level engagement tracking.
1

Open Clicker Details

In the left pane, click Reports, then the Clicker Details tab.
2

Set the filters

Enter the required TUC, select the From Date and To Date, then select the Campaign Name and Limit from the dropdowns.
3

Search and export

Click Search, then Download to export the report.
Clicker Details tab with TUC, date range, campaign name and limit filters

Clicker Details tab

Clicker Data and Clicker Details cover the same clicks from different angles: Clicker Data aggregates click activity across a campaign, while Clicker Details resolves it to individual recipients. Use the first to judge whether a campaign worked, the second to see who responded.Both depend on URL shortening being enabled — without it there is no click to track. See Short URLs.

Scheduled Campaigns

Campaigns queued for future delivery, so you can track and manage what is due to go out.
1

Open Scheduled Campaigns

In the left pane, click Reports, then the Scheduled Campaigns tab.
2

Set the filters

Enter the required TUC, select the From Date and To Date, then select the Campaign Name and Limit.
3

Search and export

Click Search, then Download to export the report.
Scheduled Campaigns tab with TUC, date range, campaign name and limit filters

Scheduled Campaigns tab

This is the reporting view of what is scheduled. To cancel a scheduled send rather than just review it, use All Schedule.

Custom Download Report

Build your own export by applying advanced filters and choosing exactly which columns appear. Use it when none of the fixed reports gives you the shape you need.
1

Open Custom Download Report

In the left pane, click Reports, then the Custom Download Report tab.
2

Set the scope

Enter the required TUC, select the From date and To date, enter the UUID, and select the Separator format — for example comma.
3

Narrow the results

Add any further filters you need: Error Code, Template ID, Campaign ID, Mobile Number, and Sender ID. Then select the Source Type and Status.
4

Choose your columns

From Available Columns, select the fields you want and move them into Selected Columns using the arrow buttons. Arrange them with the up and down controls — the order here is the column order in the export.
5

Download

Click Download to export the customised report.
Custom Download Report tab showing filters and the Available Columns and Selected Columns pickers

Custom Download Report tab

Filtering by Error Code is the quickest way to isolate a delivery problem — export only the failures carrying one code and you have the full picture of a single failure mode. See DLR callback for what the codes mean.

Download Data

Every report you generate is queued and produced in the background. Download Data is where finished exports appear. In the left pane, click Reports, then the Download Data tab. The list shows the request time, file creation time, report type, file name, the filters that were applied, status, and a download link.
Download Data tab listing generated exports with request time, file name, filters, status and download link

Download Data tab

Large exports do not download immediately — they are generated and then appear here. If a report seems not to have downloaded, check this tab before running it again.